Makeup

Let your beauty shine wherever you go! Online makeup stores such as Allures.co.uk offer a wide range of make-up brands with everything you may need to feel beautiful and confident – from bold lipstick and bright eyeshadow to products for subtle and natural makeup looks. Instead of browsing multiple makeup sites, you can get everything in one place!

Face makeup

• Foundation: Makeup foundation unifies the skin tone, covers up imperfections, and creates a flawless base for the rest of your makeup look.
• Tinted moisturisers combine the effects of foundation and moisturiser. BB creams, CC creams, and other lightweight tinted creams provide light coverage of imperfections while nourishing and hydrating the skin.
• Concealers can cover up spots, dark under-eye circles, hyperpigmentation, and redness. Use concealer to hide any imperfections still peeking through after applying foundation, or use a high-coverage concealer on its own on problem areas. With liquid, cream, or stick concealer to choose from, you can find the right fit for any skin type.
• Makeup primers create a base for your foundation, enhancing its effects and helping it stay looking perfect for much longer.
• Powders mattify the skin and set your base makeup to help it last. Choose loose powder, compact powder, translucent powder, or mineral powder.
• Blushers add colour to the cheeks and create a radiant, healthy look. Everyone can find their most flattering shade in our wide range of pressed, liquid, and cream blushers.
• A touch of bronzer around the cheekbones and hairline gives the skin a healthy, sun-kissed look.
• Highlighters contain light-reflecting particles. Add glow to your cheekbones, the tip of your nose, or the cupid’s bow of your lips, and let your best features shine.
• Setting sprays help your makeup stay flawless all day long.

Eye makeup products

• Eyeshadow primer: Every artwork deserves a well-prepped canvas. Eye primer intensifies the eyeshadow’s pigmentation, prevents it from creasing, and helps it stay beautiful for longer.
• Eyeshadows: Create a masterpiece on your eyelids with colourful palettes or use nude eyeshadow for a naturally enhanced look. Pick matte or glitter eyeshadow to create subtle or vibrant eye makeup looks. Go for cream eyeshadow or eyeshadow sticks if you want the easiest application.
• Eye pencils: Brighten up your eyes with a white eye pencil or add definition and enhance them with a dark one.
• Gel and liquid eyeliner: Compared to pencils, they allow for more precision and intense colour. Browse classic black, colourful, glittery, and waterproof eyeliners.
• Mascaras: Whether you prefer subtle or full-glam makeup, mascara is one of those makeup essentials you just can’t do without. The right mascara can lengthen, volumize, curl, or even strengthen the lashes.
• False eyelashes give your eyes a dramatic and seductive look. Choose classic glue-on lashes or reusable magnetic eyelashes.

Lip makeup

• Lipsticks: Try long-lasting liquid lipsticks, moisturising lipsticks, matte, glossy, and shimmering finishes, and let your lips take centre stage.
• Lip glosses can give your lips a beautiful shine alongside a hint of colour. Glossy lips appear visually fuller and beautifully juicy. Choose a shimmery pink lip gloss, long-lasting lip gloss, or go for a lip plumping gloss for especially pouty lips.
• Lip liners make it easy to create a precise outline, prepping your lips for effortless lipstick application.
• Lip balms moisturize and soften your lips. Tinted lip balm gives your lips a natural colour boost, too.
• Lip primers and sealers: Keeping your lip colour looking great for at least a few hours can be challenging. Luckily, lip primers and fixers are here to save the day and keep your lipstick looking flawless for much longer.

Eyebrow makeup products

• Eyebrow dyes: Enhance your eyebrows and give them the perfect shape. Eyebrow tints, pomades, and eyebrow dyes for at-home colouring will help you achieve it.
• Eyebrow gels and mascaras: Set your eyebrow hairs exactly where you want them. Reach for a clear or coloured eyebrow gel and enjoy perfectly groomed brows throughout your day.
• Eyebrow pencils allow you to draw thin strokes and fill in any gaps thanks to the pencil's precise tip.

Nails

• Nail varnishes: Choose from the season’s most popular colours and create a gorgeous manicure or pedicure. Do you prefer regular or gel nail polish? Don't forget the base and top coat polish to make your mani last.
• Gel and acrylic manicure: Do you do your gel or acrylic nails at home? In this category, you can find nail gels, electric nail files, UV and LED curing lamps, nail stickers, and handy gel manicure starter kits.

Makeup palettes

Experiment with colour combinations and have your favourite shades always at the ready. Eyeshadow palettes offer a wide range of colours to create almost any eye makeup look. To achieve the perfect brows, reach for an eyebrow palette. Concealer palettes can hide imperfections, while contour makeup palettes and highlighter & blush palettes enhance your best features. And if you're looking for something that covers it all, go for multifunctional palettes!

Cosmetic accessories and tools

• Makeup brushes and sponges: Use a makeup sponge to blend liquid and cream products perfectly. For powder products, you’ll appreciate a brush or a cosmetic brush set. Don't forget to give your brushes a regular clean.
• Eyelash curlers: Achieve doll-like eyelashes and a mesmerising gaze.
• Tweezers: High-quality tweezers are a must-have in any makeup bag. They make it easy to pluck any stray hairs, and come in handy when applying false lashes, too.
• Eyebrow styling tools: Brushes, eyebrow razors, eyebrow stencils, scissors, and eyebrow spoolies – all the tools you’ll ever need for brow upkeep.
• Cosmetic mirrors are essential for makeup touch-ups on the go.
• Cosmetic pencil sharpeners: Eye, lip, and eyebrow pencils need a precise tip. A cosmetic pencil sharpener is a must.
• Makeup compacts: Just choose your refills and create your own unique makeup palette that has exactly what you need.
• Nail tools and files: Well-groomed hands cannot do without a high-quality nail file, clippers, or nail scissors. Or go for a full men’s or women’s manicure tool set.
• Women’s and men’s cosmetic bags & children’s cosmetic bags: Keep all your cosmetics nicely organized thanks to handy wash bags and make-up cases.

Special makeup

• Luxury makeup is here to pamper every women’s makeup connoisseur with high-end products from premium makeup brands.
• Natural makeup: Websites such as Allures also offer natural make-up which takes care of your beauty with only natural ingredients.
• Organic makeup is not only natural, but its ingredients also come exclusively from certified eco farming. Browse organic foundation, lipsticks, organic mascara and more.
• Vegan makeup is the best makeup for all animal lovers – there are no animal-sourced ingredients in vegan makeup products. If you want to give your nails some plant-based love, too, try vegan nail varnish.
• Hypoallergenic makeup is a saviour for sensitive skin and eyes.