About Calvin Klein

Calvin Klein is a globally recognized fashion and lifestyle brand renowned for its modern, minimalist design aesthetics and iconic products. Established in 1968 by American fashion designer Calvin Klein, the brand has become synonymous with timeless elegance, innovative designs, and premium quality. Headquartered in New York City, Calvin Klein operates under the PVH Corp., a leading global apparel company.

• Founding & Heritage:
  Calvin Klein, the brand, was founded by its namesake designer and his business partner Barry Schwartz in 1968. Initially focused on coats and dresses, the brand quickly evolved to include a broader range of products, earning early acclaim for its clean, modern designs.

• Signature Style:
  The brand is known for its minimalistic and sophisticated approach to fashion. Often characterized by sleek lines, neutral colors, and a focus on fit, Calvin Klein embodies the spirit of effortless chic.

• Iconic Campaigns:
  Calvin Klein is celebrated for its bold and provocative advertising campaigns that challenge societal norms and redefine cultural aesthetics. Campaigns like the Calvin Klein Underwear ads featuring celebrities and supermodels such as Mark Wahlberg, Kate Moss, and later, Justin Bieber, have become part of pop culture history.

• Product Range:
  Calvin Klein offers a wide range of products including:

  • Clothing: Denim, suits, dresses, and casual wear.
  • Underwear & Loungewear: Known for their comfort, sleek styles, and recognizable logo bands.
  • Accessories: Handbags, watches, and belts.
  • Fragrances: Best-selling perfumes like "Eternity," "Obsession," and "CK One" have made Calvin Klein a leader in the fragrance industry.
  • Homeware: Bedding, towels, and other lifestyle essentials.

• Global Presence:
  Calvin Klein has a strong global footprint, with stores in major cities across the world and an e-commerce platform that caters to an international audience. The brand is particularly popular in the Americas, Europe, and Asia.

Core Values & Vision

• Innovative Design: Always staying ahead of trends while maintaining a signature look.
• Inclusivity: Promoting diversity in its campaigns and designs, making fashion accessible to a wide range of consumers.
• Sustainability: Calvin Klein has committed to improving its sustainability practices by using eco-friendly materials and reducing its carbon footprint.

Cultural Impact

Calvin Klein has been at the forefront of blending fashion with cultural commentary. From redefining underwear and jeans advertising in the 80s and 90s to its ongoing advocacy for body positivity and inclusivity, the brand has consistently shaped fashion and lifestyle narratives worldwide.

Calvin Klein remains a celebrated name in fashion, admired for its innovation, timeless designs, and its ability to resonate with a global audience across generations.