Chloe

Freedom, lightness and femininity are the founding principles that Chloé has adhered to since its conception. The story of Chloé started in Paris back in 1952 when Gabrielle Aghion and Jacques Lenoir introduced their own fashion line. They were groundbreaking designers who advocated for a loosening of the strict rules of haute couture and offered their customers a more comfortable and understandable ready-to-wear collection.

In 1975, Chloé launched their first fragrance which evoked the romantic spirit of every woman. Unlike most other perfume brands, Chloé produces exclusively fragrances for women. To put it simply – confident, carefree, romantic and dreamy women rule the world of Chloé.

The house made their undeniable mark in perfume history by introducing Chloé Chloé, an Eau de Parfum which celebrates femininity, tenderness and seductiveness in an uncompromising way. Chloé's characteristic floral woody fragrances have become iconic and women all over the world absolutely adore them.